129 Comments

*This.* This is exactly what I needed to hear. I have avoided sharing my writing for years because I've hated the brandbloginstagram model of self-promotion, and you've validated my resistance at just the right time. Let us keep creating, platform be damned.

Expand full comment

Let’s go. :)

Expand full comment

Goin', Goins! :)

Expand full comment

yeah I feel your pain with this, Kathleen. I've never felt like the things I write lend themselves well to those 'problem-solution-benefit' threads that seem to dominate social media. And yet that's where millions of people are that would like to read our work. It's tough. There has to be another way.

That's actually one of the many things I love about Substack. It doesn't feel like that. Instead, everyone's just writing and publishing and helping each other. It's great! The cynic in me thinks it's not going to last much longer, but I really want it to last for ever!

Expand full comment

'Fame is never the friend of a creative soul." Love that line...so much truth to consider.

Expand full comment

Thanks, friend.

Expand full comment

“You don’t have to be special or interesting or anything. You can just be you, and that can be enough or not or whatever you want it to be. In a world where everyone is trying to be something other than themselves, it is a wonderful thing to realize you already are what you need to be.”

Wow. This whole post was brilliant ✨

Expand full comment

I appreciate it, MacKenzie.

Expand full comment

“ In a world where everyone is trying to be something other than themselves, it is a wonderful thing to realize you already are what you need to be. ”

THIS is the Jeff Goins writing that I fell in love with years ago. Welcome back. Please write more.

Expand full comment

Me too, Pamela. More to come soon. Hopefully.

Expand full comment

I agree!!

Expand full comment

I think the positive angle is if you are trying to get a message out that you believe will help people, this is where attention enters the situation, so if you stay true to the desire to speak to a certain group of people for a specific purpose then publishing to reach them is full circle for the art. There is a space between letting something just sit in your own computer/journal and putting it "out there" - the out there part also requires courage, and the out there part has been maligned by algorithms and fame obsession. I'm very happy with my Substack (although not really the platform as I don't like the icky feeling of using my art to raise VC money). But regarding the audience its not big, but there are a good collection of people who meaningfully engage with my topics on healing/philosophy, and those people are almost like extending my friend network. I wonder what the magic number is where this becomes abused. Is it the point at which you can no longer communicate with each individual respondent?

Expand full comment

Good questions, Rebecca. Sounds like what you are doing is working for you.

Expand full comment

I wouldn't go that far, but you are commenting on each comment so it seems we are not beyond the Great Wall

Expand full comment

Lol

Expand full comment

"Fame is never the friend of a creative soul." ALL OF THAT. I'm not famous by any means, but I have felt how it is for my soul when I feel seen because of my output or performance and it's unsustainable - but also not soul BUILDING. It only serves to feed a monster that is unquenchable.

Expand full comment

Indeed.

Expand full comment

This is one of the most honest pieces of writing ✍🏼 I’ve ever read... Maybe the real question for each of us in whatever endeavor we choose, is why?

Why did you write this article. Why write a book? Why take a wonder walk? Why invest the time to take a course on __________? Why make art? Why go into the woods as an experiment? Why watch a sunrise 🌄 or sunset 🌅?

Why smile? Why express gratitude to someone for a small act of kindness? Why yes? Why no?

I have a friend who writes on this platform. She recently overcame a huge obstacle. Triple negative breast cancer. She converses with those who will listen through her muses @3musesmerge

I have another friend who writes about life and work and creating for the sake of it, the joy of it... His work shows up in Sunday Letters, Larry is a thinker, a writer, he writes to make sense of his own thoughts and to ask questions.

Personally, I discovered art on December 1st, 2021 after watching this TEDx. It was life changing for me. Art brings me Joy!

https://youtu.be/7TXEZ4tP06c

I’m now making Earth Art regularly. I never would have imagined myself doing what I’m doing know and thinking about how to share my gift with the world... If it takes off and turns into something phenomenal, great! If it doesn’t, I will still keep making Art because it’s feeding my soul. It’s nurturing what’s trying to emerge.

Writing ✍🏼 has the potential to nurture our souls. So does reading, and making art, and working, and, and, and...

What if we made a commitment to only pursue what lights us up? What if we gave ourselves permission to explore, to experiment, to ask, to look, to try, to enjoy the sound of our feet walking away from what no longer serves us?

What if we were willing to acknowledge that sunk costs will never be recovered and maybe they shouldn’t be?

What if our whole life up until now has been wrong (whatever that is), but because we were willing to explore, we could forgo the fate of Ivan Illyich?

What if?

Bobby Kountz, TheEarthHeARTist

Expand full comment

What if?

Expand full comment

I’ve been reading your work for a long time and thank you earnestly for this piece. I’ve never had a “platform” and felt shame for being so late to the game. I actually joined Substack when I saw you move over here. I’m compelled to write & yet I struggle because I don’t want a traditional published book, launch, etc. I just want to write and feel like it’s a contribution. Steph

Expand full comment

Welcome, Steph. Where can I read something you’ve written?

Expand full comment

I find writing sorts the loose thoughts in my head. Some thoughts have been rolling around in there for years. My hope is that others would value what I value but I am too afraid to find out. So I don't publish and I don't have a platform. Maybe a platform means you have struck a cord that resonates with others and they appreciate it.

Expand full comment

Maybe!

Expand full comment

I have the same problem, Garry. I have a HUGE backlog of things I've written over the years and am also "afraid to find out" that no one else cares about anything I have to say. So, I don't publish or have a platform either. But this post of Jeff's has made me want to get busy creating again, just for the pure love of it. Thank you BOTH!

Expand full comment

"But instead, I wrote this."

Perfect summary.

Your entire piece is one side of your desire to find balance.

My take away....

You have discovered what every person who is trying to lose weight eventually discovers ... Going whole program in one direction thinking this is the fast track to your final destination. The problem, the ultimate destination is the end of your life. Therefore it's the journey that matters. The ability to appreciate each moment and each day. Finding balance in everything you do. It's ok to be recognized, as long as it's also ok to not be recognized.

What do I mean by that? Consider your close group of friends. That warmth of getting together, catching up and enjoying each others company. Thats recognition.

Balance is the key to any life and protecting what's important, your mental and physical wellness, the part of you that facilitates your well of creativity.

So you wrote this. One half of the coin. Whatever you did after you wrote and posted is the balance. I hope what you did after you wrote this secured the balance in your life.

Platform is ok, as long as you recognize your platform is only a small piece of the whole.

To be pure of heart doesn't mean you have to wander into the wilderness and eat bugs to survive, eschewing the world. It means not overindulging in one thing while letting the rest go.

Balance. You are discovering balance.

Expand full comment

Glad I don’t have to eat bugs. :)

Expand full comment

Yeah bug snacks don't appeal to me either...

Expand full comment

Sandra-

I so love what you wrote in your reply...

Perhaps we can substitute the word harmony for balance. There has been so much focus on work-life balance. For most, it’s unattainable. However, harmony is available to all of us.

We can’t have it all, but we can choose what’s important to each of us individually and learn to say no to whatever might potentially be robbing us of the harmony we deserve.

Yes, and...

And, in creating a life of harmony, we might just stumble onto balance...

Grateful for your reply!

Expand full comment

Harmony. I love that word. I agree it does fit better.

Finding harmony in each decision made every single day leads to finding balance.

I'd like to follow that with, making choices in everything you do requires a pause and thoughtful consideration. Mindful choice. mindful consideration.

So often we plunge into situations with the mindset of fixing any errors later.

My dogs have taught me otherwise. It's simple. If I want a specific behavior from my dogs, each interaction requires thoughtfulness because dogs pay attention to everything you do. Every habit you have, your dog knows. Therefore, choose your habits, they have an effect on your dogs behavior.

Be mindful of your choices, they ripple out into the world.

Thank you Bobby. Your insight is very helpful!

Expand full comment

TY!

You expressed one of my watch words Sandra… #Mindful

Awareness is in my opinion the gateway to both mindfulness and gratitude.

My three words for 2023 are:

Awareness

Wonder

Encouragement

I really appreciate your thoughtful reply! Dogs get it!

Thank You!

Expand full comment

Epic post! This is one for the ages! Thanks for opening up, being honest, and sharing some truths that more people need to hear (which means you might become famous... again ;)

But now I know it's not because you were trying to. You are right, everyone is good enough as they are. Just create for the love of creation. If a bunch of people happen to see it, so be it. Thanks Jeff.

Expand full comment

You’re welcome, Rex.

Expand full comment

this is beautiful and a great reminder on the authenticity of the soul --no need for outside validation. writing to express is more than enough. resonating with your thoughts.

Expand full comment

Thank you.

Expand full comment

Jeff, I've followed you since before your first book success. I greatly appreciate what you've learned and the way you have capsulized it in this post. May your path be truly Blessed.

Expand full comment

Thank you, JT. Same to you.

Expand full comment

"But instead, I wrote this." Ahhhh... such a refreshingly honest piece of writing. One that my soul needed today just as I was thinking, "I should really work on my copywriting IG account," and my insides shriveled a little bit. I know it's not the way for me, but it's so hard to not get pulled in, even if it's going the opposite direction I want to go. Thanks for writing this.

Expand full comment

You bet, Lisa. Thanks for seeing me. :)

Expand full comment

True. I feel like wanting to be famous/recognised for your art along with the pressure of regularly creating and putting out quality work takes away the joy of creating. I love to write and paint but only when I truly want to. Whenever I write or paint when I think I "have" to, I hate it.

Expand full comment

I get that.

Expand full comment

Jeff - this strikes such a nerve. First, thank you for the naked truth about Platform. And yes I once admired the book of the same name, following the path it created. (That's where I 'met' you). Now some 200K followers and growing, 1MM downloads and countless coaching sessions, I am simply tired of the grind. I do question my why for doing it all. I'm old enough to think I don't need the acclaim, but maybe I do. Then again I know a few folks have been helped. As a new friend told me "the right word at the right time, spoken by the right person, can change a life." I like that mantra. With that, I can endure. I hope you can and will too.

Expand full comment

I’ll see you on the other side.

Expand full comment

Any chance you still do guest spots on podcasts? I'd like to d o an episode talking about this.

Expand full comment

Yep. Occasionally.

Expand full comment