Writing Tip: Tell Me Something Different

Don't tell me something that I could've read somewhere else. Don't tell me something that I already know.

Tell me something different.

Tell me something unique, something that will cause me to read what you wrote not once, but twice or three times.

Tell me something that will cause me to go back and read it again to my wife. Tell me something that I'm going to highlight, post to Twitter, and repeat to myself for the rest of the day.

Tell me something I won't easily forget. Again, I say: tell me something different.