058: Launching a Blockbuster Blog on a Budget: Interview with Ruth Soukup [Podcast]
When you see a new artist you’ve never heard of sweep the top honors at an awards show, it’s easy to wonder where they came from. We all want to know the secret to their overnight rise to stardom. What we don’t see on the highlight reel of the award
When a new artist we’ve never heard of sweeps the top honors at an awards show, it’s easy to wonder where they came from. We want to know the secret to their overnight rise to stardom.
What we don’t see on the highlight reel is all the late nights spent begging to sing in dive bars, or the countless tattered notebooks filled with scribbled lyrics. We don’t hear them singing heartfelt solos in the shower as a roommate bangs on the door telling them to pipe down.
The truth is there is no such thing as overnight success. Or if there is, it never happens overnight.
This week on The Portfolio Life, Ruth Soukup and I talk about her five-year journey to building a blockbuster blog with over one million monthly visitors, and the fastest path to “overnight” success.
Listen in as Ruth and I dive into how tension births inspiration, and how proximity to a pain point makes us relatable to our audience.
Listen to the podcast
To listen to the show, click the player below (If you are reading this via email, please click here).
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You can also listen via iTunes or on Stitcher.
Invest in relationships before revenue
A hero in any great story is imperfect. Their flaws are what make them human. Even Superman had a vulnerability to kryptonite. The humanity of our heroes makes them relatable and helps us to believe in ourselves.
The best heroes share the journey, reaching out to pull others up to their level. They don’t have all the answers or diagnose problems from a distance. Rather than pointing out the problem on a map, they are climbing the mountain with us.
One of the things I found most interesting about Ruth’s journey is her intentional focus on relationships. The pivotal moments on her path to monumental success all involved relationships.
During our conversation, Ruth shared she often attends conferences, but will fail to participate in any of the sessions because she is too busy talking with a new acquaintance or old friend.
Ruth’s strategy for success incorporates the discipline of showing up daily to create and embracing opportunities to foster relationships. She is motivated by a teacher’s heart and genuinely wants to help people make their life better. Ruth is a hero who lifts others up on her shoulders to reach the next rung on the ladder.
It is no coincidence when givers experience success in their endeavors. When we learn a new lesson and turn around to mentor others the wind is at our back.
Consistently giving our best effort to create excellent content in the service of others is the only possible “shortcut” to overnight success.
Show highlights
In this episode, Ruth and I discuss:
What goes on behind the scenes of a blockbuster blog
The hard truth behind secret sauce shortcuts to success
How to pick a passion and get started blogging for big results
Tips to blog on different topics while maintaining a common thread
Why great content often originates from a place of pain
How conflict plays a role in the creative process
The key ingredient “experts” fail to include in their message
What bloggers need to build a business in the margin of life
Navigating the tension of the startup phase and beyond
A crucial asset when family and friends don't “get” it
Which investment will ensure the most return on resources
Tips for mastering SEO out of the gate
The importance of boundaries to preserve sanity
A perspective for finding clarity admits the chaos
Quotes and takeaways
“It doesn’t matter what I do if I don’t treat people the right way.”
“A certain intimacy comes with proximity to a problem.”
It takes years to become an overnight success.
Sharing the journey resonates with readers.
Sometimes you have to believe in your dream before anyone else will.
Relationships have the highest ROI.
Getting small wins builds momentum and confidence for the long haul.
“As long as you create great content wherever you go, you’ll have a solid base to fall back on.”
Resources
Living Well Spending Less: 12 Secrets of the Good Life by Ruth Soukup
How to Blog for Profit: Without Selling Your Soul by Ruth Soukup
Problogger: Secrets for Blogging Your Way to a Six-Figure Income by Darren Rowse
Who are you investing in? How are you taking daily action to pursue your dream? Share in the comments